2023 • The Best TV Brands of the Year

The Inside Scoop on TV Brands dominating the Market this Year: You won’t Believe who’s number 14!
  1. Ever felt like choosing a TV is more challenging than choosing your lunch from a food court? Well, you’re not alone!
  2. Shopping for a new TV can be quite a puzzle! With a multitude of TV brands vying for attention, it’s tough to figure out which one reigns supreme.
  3. Prepare for an epic showdown as we pit the world’s top TV manufacturers against each other! In this thrilling battle, who will emerge victorious and earn the honor of being your gateway to entertainment paradise? Read on..

Did You Know? Did you know the first television demonstration took place in 1925? It was performed by a 21-year-old inventor named John Logie Baird. The first public broadcast didn’t happen until 1928.

What’s on TV? Unveiling the Top Global TV Brands in 2023!


1. Sony | 2. Samsung | 3. LG | 4. Hisense | 5. TCL | 6. Vizio | 7. OnePlus | 8. Panasonic | 9. Xiaomi | 10. Philips | 11. Haier | 12. Smart TVs by Roku | 13. Toshiba | 14. Amazon Basics | 15. JVC

How We Tested? We spend a lot of time researching modern hardware here at Electrons. In picking the top TV brands, we’ve resolutely determined our ratings by examining both the technical aspects and user experience. We scrutinize design, innovation, display technology (like 4K and HDR), audio quality, and smart configuration.

We consider build quality and repairability, essential for long-term usage. Brand reputation, including tech support, is weighed, as it impacts post-purchase satisfaction. Most importantly, we value reviews from consumers – the real users whose candid feedback tells us the facts about performance. Our impartial reviews tell you the truth about how the brands perform.

1. Sony

91% eScore

Ever been so engrossed in a TV show that you forgot to eat, sleep, or even blink? If not, then clearly, you haven’t experienced the mind-boggling spectacle of a Sony television! Since their humble beginnings back in 1960 (yes, they’re older than the Internet, folks!), Sony has been revolutionizing the television scene with their swanky sets. The picture quality on these beauties is so intense, you’ll start seeing more colors than in a chameleon’s dream, all thanks to Pantone-verified on-screen coloring.

Sony’s PlayStation is practically married to these televisions, offering dedicated gaming modes that’ll make you feel like you’re inside the game. And the tech goodies don’t stop there! They’ve stuffed more than 5000 apps into their TVs — that’s more variety than my grandma’s spice rack!

Over the past few years, Sony has strutted into the spotlight with brand-new gizmos like Quantum Dot OLED and mini LED. They’ve amped up their LCD models’ brightness to a point where you’ll need sunglasses to watch TV (okay, not really, but you get the point). Sure, you might have to sell a kidney to afford one, but hey, who needs two kidneys when you have a Sony TV? So, buckle up for a ride into the realm of entertainment where every frame is a Picasso and every scene is a sonnet with Sony!


2. Samsung

90% eScore

Samsung has been the brand that’s been bossing the television market longer than my Uncle Larry’s been wearing those floral shirts at family reunions. Now, whether it’s a QLED, LED, or OLED model you’re gazing at, you can bet your last nacho that you’ll be drawn in by the ‘more-colors-than-a-unicorn-on-a-rainbow’ display, thanks to their snazzy Quantum Dot technology.

But hold onto your remotes, because this South Korean whiz-kid didn’t just stop at making your eyeballs pop. No, sir! They turned that good old TV box into a smarty-pants hub with more features than my Aunt Marge’s ‘legendary’ fruitcake has raisins. Regular channels? Pfft, that’s so last decade!

And just when you thought it couldn’t get any cooler, Samsung goes and introduces their range of lifestyle TVs. These bad boys don’t just fit into your life; they mold around it, showing their competitors a clean pair of heels and a cheeky wave goodbye. And for all you joystick-jockeys out there, Samsung’s cranked up its gaming features too. We’re talking 4K at 120Hz, variable refresh rates. So, let’s cut to the chase. Samsung! All hail the future of television, I say!


3. LG

86% eScore

LG, the mighty TV making maestros from South Korea, have a knack for crafting televisions that make you go “whoa.” You know OLED technology, that super-sophisticated tech that’s hotter than a jalapeño in July? Yeah, LG’s been tinkering with that, producing TVs that show blacks blacker than a coffee-loving goth’s wardrobe and colors more vibrant than a peacock on a rainy day.

These televisions won’t take a bite out of your wallet as big as a starved piranha either. In fact, they are pretty affordable, especially considering you get a viewing experience smoother than a jazz musician’s pick-up lines. LG televisions also come with all the modern wizardry, from connecting to those oh-so-addictive streaming services to delivering images clearer than your grandma’s crystal glassware.

Gamers, don’t think I’ve forgotten you! LG makes sure you’re covered with all HDMI ports supporting the latest gaming features and graphics performance smoother than a greased lightning, even at 4K resolution at 120Hz in HDR. In this screen-saturated world, LG has carved out its name as the brand that does the impossible, delivering more than just a device but a phenomenal spectacle in your living room, all while keeping a cheeky grin on its face. Now, isn’t that a real TV-land fairytale?


4. Hisense

85% eScore

If you’re hunting for a TV that won’t empty your wallet but still lets you count the nose hairs on your favorite actors, Hisense might just be your new best friend. You see, these guys have been toiling away for half a century, crafting up TVs that would make your skeptical neighbor think they need glasses. They’re as affordable as that discounted sushi roll you’re eyeing, but unlike the sushi, won’t leave you with a stomach ache.

Take their latest TV model, for example. It’s brighter than a sunny day at the beach and has been known to make movie nights look like premieres at Cannes. And don’t get me started on their mid-range offerings; they’re like the sleeper hits of the TV world, making their rivals in the same price range look as dull as a 1980s rerun.

And if you’ve got more Google in your life than a Silicon Valley coder, or game harder than an esports pro, Hisense has got your back with their built-in Google OS and handy dandy Game Pro mode. Just when you think they’re sitting pretty, Hisense went ahead and added Sharp and Toshiba to their TV-making mix. I bet they throw one heck of a company picnic! They’ve even managed to master the art of Quantum 4K panels without making your bank account weep in despair. So, if you’re in the mood for innovation, quality, and a touch of budget-friendliness, pull up a chair, grab some popcorn, and get yourself a Hisense TV.


5. TCL

84% eScore

Alright, folks, gather ’round and let me tell you a tale about a brand that’s been quietly climbing the TV ladder of fame. It’s called TCL, and no, that doesn’t stand for “Totally Cool and Lovable,” although it might as well!

Now, TCL isn’t just popular because it’s affordable. Oh no, it’s like that all-you-can-eat buffet that not only leaves your stomach full but also your taste buds satisfied. They serve up excellent clarity and vivid colors, making them the perfect companion for your movie nights, binge-watching sessions, and gaming marathons. Plus, their sleek design is like the little black dress of TVs – it goes with everything!

But don’t let the price tag fool you. TCL doesn’t skimp on quality. It’s like they’ve found the secret recipe for making really good 4K TVs. TCL might not be the prom king of the TV world in the United States just yet, but it’s definitely not the wallflower either. It’s more like the cool, nerdy kid who’s suddenly become popular because they’ve started flexing their tech muscles. So yeah, if you’re looking for a TV that’s as smart as it is affordable, TCL might just be the perfect match for you.


6. Vizio

81% eScore

OK, let’s talk about Vizio, the underdog of the TV world. Now, you might be wondering, “Why Vizio?” Well, let me tell you, Vizio is like that friend who always brings the best snacks to the party but never asks for a dime. They offer top-notch performance across all price ranges, making them the Robin Hood of the TV market – delivering high-end features without the high-end price tag.

Their TVs have this superpower of displaying the blackest of blacks, perfect for those late-night movie marathons in your bat-cave. And for the gamers out there, Vizio is like your Player 2, always ready to back you up with their gamer-friendly features.

Got a room brighter than your future? No worries! Vizio TVs come equipped with anti-glare technology, so you can watch your favorite shows without squinting. Now, they’re not perfect. There are some minor hiccups. But hey, nobody’s perfect, right? So, if you’re looking for a TV that’s high on features and low on price, Vizio might be a great choice.


7. OnePlus

80% eScore

OnePlus, the brand you know and love for making your pockets feel tech-savvy, has decided to conquer your living room too. They’ve been cooking up some televisual treats that are making waves in the industry, and we’ve ranked them 7th on our list. Not too bad, eh?

These OnePlus TVs aren’t your run-of-the-mill, dime-a-dozen, ‘seen one, seen ’em all’ kind of screens. No siree! They’re sleek, stylish, and smarter than a rocket scientist on a caffeine high. They’ve got displays so powerful, you’ll feel like you’re inside the movie, game, or whatever reality show you’re guiltily binging. And the audio? Oh, it’s immersive, alright. You’ll be ducking for cover when you hear those action movie explosions.

OnePlus didn’t stop at just making a great TV, though. They’ve gone and made it so you can connect your OnePlus earbuds, mobile, and even your watch. It’s like they’ve created their own little entertainment ecosystem. And let’s not forget the Farfield voice feature. Because who needs a remote when you can boss your TV around with your voice? So, in a world where TV brands are as common as cat videos on the Internet, OnePlus is that hilarious cat video that you can’t help but share.


8. Panasonic

80% eScore

If you’re ever stranded on a desert island, you’ll want to have a Panasonic TV with you. Not just because it’d be a great way to pass the time—assuming the island has power outlets, of course—but because these devices are as sturdy as a coconut shell! Now, don’t get me wrong; we’ve got Panasonic sitting comfortably at number 8 on our brand list, not exactly wearing the championship belt, but still no pushover in the TV Royal Rumble.

Panasonic, my friends, is like that quiet, multi-talented individual at a party who doesn’t brag, but can juggle, make sushi, and recite all of Shakespeare’s sonnets backwards. Their TVs are packed with all the cool stuff—4K, OLED, Dolby Atmos audio; you name it, they’ve probably got it. And let’s not forget, these guys are basically the Captain Planet of the TV world, designing their sets with energy-saving modes and eco-friendly materials. We might be all laughing and joking here, but climate change is serious stuff, folks.

And the cherry on the cake? Panasonic’s customer service is more reliable than a Swiss watch! They’re like your own personal tech superhero team, just a phone call away, ready to swoop in and resolve any crisis. So, while Panasonic might be chilling at the 8th spot, they’ve certainly got their A-game on! Now, if only we could get them to include a coconut opener with their TVs…


9. Xiaomi

80% eScore

Sitting pretty at number 9 on our leaderboard, Xiaomi has been strutting its stuff in the TV market like a flamboyant performer at a grand stage. It’s like they looked at the TV industry and said, “How can we pack a 5-star holiday into a budget trip?” And boy, they didn’t disappoint.

Their TVs come loaded with all the bells and whistles you’d want but without that heart-stopping price tag. They’ve got the cool crowd-pleasers like 4K Ultra HD resolution, HDR10+ support, and Dolby Vision, making even your nightly news broadcast feel like a cinematic experience. And if that wasn’t enough to get the party started, Xiaomi went all out and made friends with the Android TV platform, opening up a Pandora’s Box of apps, content, and smart home connectivity.

Not to forget, Xiaomi also brought out their crowning glory – the PatchWall interface. This baby knows what you like better than you do. It’s like having a personalized butler, serving you the TV shows and movies that tickle your fancy, on a silver platter. Xiaomi might be ninth on our list, but if this was a sitcom, they’d be the funny underdog who’s secretly everyone’s favorite character.


10. Philips

79% eScore

Coming in at a firm number 10 on our list, Philips has been warming the bench but sure knows how to make an entrance when called into the game. They might not be the first name on the roster for TVs, but don’t let that fool you. 

Philips has been around the block a few times and they’ve been picking up tricks like a cunning old fox along the way. Their TVs are like the underdogs of a sports movie – they might not steal the spotlight, but they’ll surprise you when it counts. With their Picture Perfect Engine and Ambilight, it’s like stepping into an artist’s atelier filled with vibrant, luminescent hues, and you’re the untouched canvas waiting to come alive. 

Smart capabilities? It’s like they strapped a rocket on a snail. They may not top the charts, but they sure offer enough apps and functionalities to make you think they swallowed an app store. Plus, they’re more eco-friendly than a hybrid-driving, reusable-bag-carrying, vegan hipster. Philips TVs are the wild cards of the electronic world: a blend of under-the-radar tech, ‘no paparazzi, please’ aesthetics, and a dash of green cred.


11. Haier

78% eScore

If you’re shopping for a new TV and you skip over Haier, then my friend, you’re doing it all wrong. Haier, the Tom Hanks of the TV world, brings you televisions so good they’ll make your eyeballs think it’s Christmas. Their picture quality? Crispier than a freshly fried batch of bacon. Colors so vibrant they’ll have you questioning reality. Deep blacks? We’re talking ‘lost in the abyss’ level of depth here.

Now let’s talk innovation – these guys are always creating something new in their fancy tech labs. With latest features like Ultra-High Definition (4K), HDR, and smart TV capabilities, Haier doesn’t just keep up with the Joneses, they are the Joneses. But here’s the kicker – they don’t just stuff their TVs with fancy tech and call it a day. They actually care about us, the users. Their interfaces are so intuitive, even your cat could navigate it blindfolded.

And let’s not forget durability. These TVs are tougher than a $2 steak. If televisions were superheroes, a Haier TV would be the one with the power of invincibility. So, if you’re about to drop some coin on a new television, give Haier a whirl.


12. Smart TVs by Roku

77% eScore

Well, well, well, look who’s decided to jump into the TV-making business! It’s Roku, the brand that’s been living in your living room for years, tucked away behind your TV, quietly streaming your favorite shows. Now, they’ve decided to come out from behind the TV and become the TV. Bold move, Roku, bold move.

Roku’s new smart TVs come in two tantalizing varieties: the basic model and the one that’s been augmented with all the tech bells and whistles. It’s like choosing between a plain doughnut and one covered in sprinkles, chocolate, and filled with cream. The basic model is your reliable, everyday TV, while the upgraded version is a tech smorgasbord, boasting brighter colors, better contrast, and support for top-tier sound and visuals. It’s like they’ve thrown in everything but the kitchen sink!

These TVs run on Roku’s own smart TV operating system, which is as friendly as a Golden Retriever with a wagging tail. It doesn’t play favorites with streaming apps, so you won’t have to worry about it pushing its own agenda. It’s like the Switzerland of streaming platforms. Hence, if you’re in the market for a new TV, why not give Roku a shot? They’ve been hiding behind your TV for years, maybe it’s time they took center stage.


13. Toshiba

77% eScore

If you’re scouting for a TV that packs a technological punch while also being kind to your electricity bill, Toshiba has got you covered. Why Toshiba, you ask? Picture this: you’re relaxing on your couch, popcorn in hand, immersed in the latest blockbuster, and the colors are popping off the screen like fireworks on the Fourth of July. That’s Toshiba’s CEVO 4K engine working its magic, not a rainbow that’s somehow infiltrated your living room. And those shadows in the horror movie you’re watching, so real you’re clutching a pillow for dear life? That’s Toshiba’s Radiance 4K Full Array Panel, turning your living room into a de facto haunted house.

And let’s not forget the Dolby Vision HDR, Toshiba’s secret sauce, giving you such extraordinary color, contrast, and brightness that it may have you reaching for your sunglasses. But Toshiba doesn’t stop at just mesmerizing visuals. They’ve got their TRU Picture technology tuning every motion, resolution and color to perfection, like a symphony conductor orchestrating a flawless performance.

On top of that, the user-friendly operating system is so intuitive, even your tech-challenged grandpa could get it running in no time. And as the cherry on top, Toshiba TVs sip electricity like a fine wine, rather than guzzling it like a thirsty teenager after football practice. They’re so energy-efficient, your wallet and mother nature will both be giving you high-fives. So, for a TV experience that’s less drama and more “wow”, Toshiba is your go-to choice, serving up quality, performance, and a generous dash of laughter, one episode at a time.


14. Amazon Basics

Amazon Basics
75% eScore

AmazonBasics TVs are akin to that unexpected guest who arrives at the party and ends up stealing the show. These bad boys come with a 4K panel that supports all the fancy HDR formats like Dolby Vision, HDR10, and HLG. It’s like having a mini cinema in your living room, minus the sticky floors and overpriced popcorn.

The Fire OS platform is the brains behind the operation, offering a user interface so neat, Marie Kondo would shed a tear of joy. It’s the perfect platform for binge-watching those shows that you swear are “just background noise” while you work from home. And let’s talk about connectivity. With HDMI ports, USB ports, and support for both Bluetooth and Wi-Fi, this TV has more ways to connect than a desperate singleton on a dating app. 

The audio output is backed by Dolby Digital and Dolby Atmos, so you can hear the whispers in those dramatic movie scenes without having to rewind and crank up the volume. Design-wise, AmazonBasics TVs are as sleek as a cat burglar, with thin bezels and a slim profile. Plus, they come with Alexa built-in, so you can boss your TV around without even lifting a finger. Consequently, if you’re looking for a TV that offers a whole lot of bang for your buck, AmazonBasics TVs are the way to go.


15. JVC

73% eScore

Ending our rollicking TV tour, we save the ‘beast’ for last – JVC! No, we’re not saying it’s a monstrous TV that’ll swallow your kids, it’s an acronym for Japan Victor Company. Their TVs have colors so rich, you’d think they could buy a yacht. The sharpness of the images? It’d put a Michelin star sushi chef’s knife to shame. And the sound? Oh boy, it’s as if Celine Dion is belting out ‘My Heart Will Go On’ right there in your living room, sans the tears of course.

JVC has this neat little trick up its sleeve where they cram spaceship-grade technology into their TVs, but slap a price tag that makes you think they accidentally missed a zero. The user interface is as friendly as your grandma making cookies, minus the cheek-pinching part. And the durability? Let’s just say these TVs have seen more seasons of Game of Thrones than most marriages last.

And here’s the cherry on top, their TVs are greener than the Hulk in a kale smoothie, showing JVC’s love for our dear old Mother Nature. So, here we are at the end of the list with JVC, but remember folks, we saved the best laughs for last. With JVC, quality and value aren’t just big words used by people in suits, they’re real and they’re spectacular. So, in the immortal words of a certain British secret agent – ‘The name’s Victor, Japan Victor.’


Concluding Our TV Carnival

Well folks, it’s time to turn off the lights and roll the credits on our all-encompassing, world-spanning TV brand extravaganza of 2023! We’ve traveled from the slick cityscapes of OLED beauty to the green pastures of eco-conscious gadgetry, and dived headfirst into the wallets of affordable options – all without leaving the comfort of our couches.

We’ve seen brands so diverse, you’d think you were at a United Nations meeting but for televisions. Remember, in the kingdom of the living room, the throne doesn’t belong to the biggest or the fanciest TV. Nope, it belongs to the one that best fits your wallet, your wall, and your weird obsession with that one reality TV show you won’t admit you love.

So here’s to finding that magical black mirror that makes every Netflix binge, every football match, and every late-night infomercial a thing of absolute beauty. Grab that remote, sink into that couch, and let the good times roll. Until our next tech-tour, keep laughing, keep watching, and as always, keep it zesty!

Disclaimer: The views and opinions expressed in this article, including the ranking of the various TV brands, are solely those of the author based on comprehensive research and personal experience. They do not reflect the views or endorsements of any TV manufacturer, service provider, or third-party unless explicitly stated. While the author has made every effort to ensure the accuracy of the information, brands might introduce changes or improvements that could affect their ranking. Therefore, we encourage our readers to stay updated on the latest from these brands, and factor in their individual preferences when choosing a TV brand. All logos and registered trademarks are the property of their respective owners.

Did You Know?

Did you know the term “binge-watch” was coined due to the rise of online streaming platforms like Netflix and Hulu? The practice of watching multiple episodes of a TV show in one sitting has become so common, it was named the Collins English Dictionary’s Word of the Year in 2015.

Author: Nik is an experienced author with 14 years in software and tech, holding an IT Engineering degree and a Data Science Master's from Liverpool University. Disclaimer: This website's content is created by humans and refined by AI for better grammar, flow, and clarity.